Meet Spark:
Our Rubber Duck’s Name, Chosen by Our Community

From a playful idea to a shared moment, how one small duck brought our community together.

What started as a light-hearted internal idea quickly turned into something bigger. Over the past weeks, our Rubber Duck became a familiar presence across Spairliners channels. With your help, the duck now has a name. A name that will stay with us and accompany Spairliners.

The Story Behind the Duck

The campaign was designed to be simple, open, and inclusive. Colleagues and the community were invited to submit name ideas. We received creative suggestions, thoughtful explanations, and a strong sense of shared ownership. It showed how much engagement can grow from a small, playful activation.

From Participation to Decision

After reviewing all submissions, the final step was clear: the community would decide.

Through a public poll, the most fitting name was selected, reflecting clarity, approachability, and a subtle nod to what Spairliners stands for.
The chosen name now officially belongs to our Rubber Duck and will be used across events, communications, and selected brand touchpoints.

Thank You for Taking Part

This activation thrived on participation and that is where its real value lies. A sincere thank you to everyone who contributed ideas, voted, commented, and followed along. Your involvement turned a simple concept into a shared experience and added a personal layer to our brand story. The duck may be small, but the response was anything but.

What’s Next

Spark will continue to appear at selected moments where we bring our culture and community to life. Stay tuned.